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Making Good, the podcast for small businesses who want to make a big impact.

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190: 4 Essential Stories with Ché Elizaga Castro

190: 4 Essential Stories with Ché Elizaga Castro

I just have to say I really loved my conversation with today’s guest. 

On Making Good, we have talked quite a bit about transparency, authenticity, and sharing your story. But storytelling can feel like a huge task, and getting it right can seem intimidating. My guest today, Ché Elizaga Castro, demystifies what it means to share your story as a business owner, and does an amazing job breaking it down into clear, bite-sized pieces. 

Ché is the founder of Come Alive Co., where she works with entrepreneurs on their brand story strategy, copywriting, and connection with other impact-driven leaders. Her purpose, in her own words, is “to help women feel known, seen, and worthy of their wildest ideas.” She does this by helping people step into their story so they can approach their marketing with confidence. 

Ché’s passion for what she does is truly infectious, and I’m so grateful for how generously she shared her wisdom. This episode is an absolute goldmine.

In this episode, we discussed:

  • How stories can move us in the direction of where we want to be

  • The difference between a founder story and a brand story

  • How what makes you different can make the biggest difference

  • 4 stories that all businesses need to tell in order to sell well and feel good doing it

  • A fun sidebar about AI and the future of marketing

  • And more

Links & resources mentioned:

Ché’s Must Reads:

Connect with Ché:

SMALL BIZ SPOTLIGHT: FAYE ZIEGEWEID OF QUEEN FAYEZEL!

Best Sellers:

Resources Mentioned:

Connect with Faye:

MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/190

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https://instagram.com/laurentilden

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191: Making Good Book Club #21: Company of One

191: Making Good Book Club #21: Company of One

189: How to Stop Procrastinating

189: How to Stop Procrastinating