190: 4 Essential Stories with Ché Elizaga Castro
I just have to say I really loved my conversation with today’s guest.
On Making Good, we have talked quite a bit about transparency, authenticity, and sharing your story. But storytelling can feel like a huge task, and getting it right can seem intimidating. My guest today, Ché Elizaga Castro, demystifies what it means to share your story as a business owner, and does an amazing job breaking it down into clear, bite-sized pieces.
Ché is the founder of Come Alive Co., where she works with entrepreneurs on their brand story strategy, copywriting, and connection with other impact-driven leaders. Her purpose, in her own words, is “to help women feel known, seen, and worthy of their wildest ideas.” She does this by helping people step into their story so they can approach their marketing with confidence.
Ché’s passion for what she does is truly infectious, and I’m so grateful for how generously she shared her wisdom. This episode is an absolute goldmine.
In this episode, we discussed:
How stories can move us in the direction of where we want to be
The difference between a founder story and a brand story
How what makes you different can make the biggest difference
4 stories that all businesses need to tell in order to sell well and feel good doing it
A fun sidebar about AI and the future of marketing
And more
Links & resources mentioned:
Grace Kim- Career strategy for designers
Ché’s Must Reads:
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by Renée a. Mauborgne and W Chan Kim
Switch on Your Brain: The Key to Peak Happiness, Thinking, and Health by Caroline Leaf
Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
People Over Profit: Break the System, Live with Purpose, Be More Successful by Dale Partridge
This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin
Dream Big: Know What You Want, Why You Want It, and What You're Going to Do about It by Bob Goff
Connect with Ché:
Instagram: @comealive.co
Website: www.comealive.co
SMALL BIZ SPOTLIGHT: FAYE ZIEGEWEID OF QUEEN FAYEZEL!
Best Sellers:
Resources Mentioned:
Connect with Faye:
Website: www.queenfayzel.com
Instagram: @queenfayzel
MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/190
CONNECT WITH ME ON INSTAGRAM:
https://instagram.com/laurentilden
GET 100 MARKETING PROMPTS (free!):
https://makinggoodpodcast.com/100prompts
