85: How I'm Approaching End-of-Year Marketing Planning
For many listeners, November and December are the busiest and most important sales months of the year.
But with more sales comes more pressure and more work.
So how can we make sure that we do all we can to have a successful, prosperous holiday season… without driving ourselves to complete and total burn out?
The answer is a four-letter-word: PLAN. We make a plan.
In this episode, I discuss how I approach my end-of-year marketing planning, including the following steps:
Get out your calendar
Put in your holiday season personal life non-negotiables
Put in your business dates and deadlines
Plan out your marketing, including website, email, long-form content, social media, etc.
Schedule creation time for this content into your calendar
Using a scheduling tool, get your content scheduled to auto-release (as much of it as you can)
Mentioned in this episode:
Scheduling tools: Facebook Creator Studio/Business Suite, Planoly, Later
Canva
SHOW NOTES: https://www.makinggoodpodcast.com/episodes/85
INSTAGRAM: https://instagram.com/laurentilden
VIEW EPISODE TRANSCRIPT
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