78: How to Approach Content Creation with Taryn Rachelle

There’s nothing better than getting a peek behind the scenes of how another business owner runs their biz.

ESPECIALLY if that small business owner in question is a social media strategist, and ESPECIALLY if that social media strategist is giving us a peek behind the scenes of hwo they approach creating social media content.

That’s exactly what Taryn Rachelle of The Social Lifestyle Co does in episode 78 of Making Good.

In this episode, Taryn let me dig into the nitty gritty of her content creation process. We discussed:

• What content strategy is, and why you need one

• What a cohesive, intentional content plan looks like

• How Taryn approaches content creation process

• How to choose which social media platforms to be on

• Some Instagram-specific questions like the power of the direct message and how Taryn is using the close friends feature 

• Social audio and who should consider using it

• And much more.

Taryn’s approach to content creation and business in general rejects the hustle and embraces intention — two things I couldn’t be more about.

Mentioned in this episode:

Links and resources mentioned:

• Freebie: It Goes Down in the DMs

• Small business Taryn admires: Love + Littles

• Book Taryn recommends: She Means Business by Carrie Green

• Connect with Taryn

  • The Social Lifestyle Society

  • Clubhouse

  • Taryn’s Clubhouse Club: Social Media Struggles to Strategies

  • Instagram

INSTAGRAM: https://instagram.com/laurentilden

SHOW NOTES: https://makinggoodpodcast.com/78

VIEW EPISODE TRANSCRIPT
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