47: The Magic of a Call to Action (How to Do CTAs Right) — Making Good: Small Business Podcast

Feb 2

Feb 2 47: The Magic of a Call to Action (How to Do CTAs Right)

I love the topic of today’s episode, because we’re talking about something that is actually so easy to get right — and so often done wrong.

We are talking about the Call to Action.

A Call to Action is exactly what it sounds like -- it’s a marketing term for every time you ask your audience to take an action. It’s asking your audience to *DO* something.

And whether you take notice or not, you see a LOT of Call to Actions every day.

Here are some examples:

Go to the link in my profile
Save this post
Register for my workshop
Click this link to set up a free consultation
Reply to this email and let me know your thoughts
Subscribe to this podcast
Sign up for my newsletter
Email me for a consultation
Sign up here for a free sample

In this episode we define Call to Action (CTA) as well as “conversion”, talk about when to use them, and how to write an effective Call to Action.

Key takeaways:

A Call to Action is anytime you ask your reader to DO something
A conversion is what happens when your reader responds to your Call to Action by taking the action you requested
Calls to Action are important because they make people interact and engage with your business.. things that ultimately lead to purchasing
I encourage you to use a Call to Action as often as you can
The most important ingredient of a Call to Action is INTENTION — I suggest the KNOW / FEEL / DO exercise. The DO is your Call to Action.
Your Call to Action should be the natural extension of your marketing message
Each marketing message should only have ONE Call to Action
The easier you make your Call to Action, the more likely people will be to take action

Getting your audience to take action with your business is powerful. Listen to this episode now — and start using Calls to Action right away!

Join the Facebook community for this podcast: Good Business Community.

INSTAGRAM: https://instagram.com/laurentilden

SHOW NOTES: https://makinggoodpodcast.com/47

VIEW EPISODE TRANSCRIPT
____________________

🎙More Making Good🎙

Love Making Good? I would be SO SO grateful if you'd leave a rating and review on your favorite podcast app.
Let's hang on Instagram. Connect with me @laurentilden.
Want 100 Marketing Prompts (for free?) Download the PDF here.