48: What Your Small Businesses Can Do About Inclusion + Belonging with Cachet Prescott
Before we go any further, let’s get one thing straight:
No, your business is NOT too small to focus on diversity, equity, inclusion and belonging (DEIB).
And that is the conversation we are having on this episode of Making Good.
My guest for this episode is Virtual Inclusion Strategist Cachet Prescott. Cachet’s zone of genius lies in her ability to inspire and leverage the power of empathy to remove barriers to intentional inclusion in business and work. She does this work through her business, Shift Matters. She also hosts a podcast called All Things Unlearned, where she and her guests dive deep into the topic of unlearning as a powerful tool for personal growth and transformation.
In this episode, we talked about:
Why small you should be thinking and taking action when it comes to diversity, equity, inclusion and belonging — no matter how small your business is
How “a seat at the table” is the first step, and why this conversation can’t stop at “diversity”
How to examine your business and the customer journey to find opportunities to do better
The role of empathy
Why we need to get comfortable with discomfort
How DEIB plays a crucial role in your marketing
Where to start when it comes to addressing DEIB
Much more
Links and resources mentioned:
Your local small business development center for support
sba.gov for list of businesses certified to be owned by women, people of color, veterans
Book recommendation: Pumpkin Plan by Mike Michalowicz
Connect with Cachet:
Listening to this episode is a MUST for all small business owners. I guarantee that you will be able to walk away from this episode with some concrete actions to take in your business that will make it a more welcoming, inclusive and kind place for more people
And for any of you interested in going deeper…
A couple weeks ago, I had a Strategy Session with Cachet and my mind was blown by how actionable we were able to get in just a 60-minute meeting. We talked about how we currently approach diversity, equity, inclusion and belonging in my business, Station 7, and made a concrete plan for ways we can be a little more intentional to do better.
If you’re a small business owner who really wants an expert to help them approach the topic of diversity and inclusion in their business, I would SO recommend working with Cachet. Connect with her on her website or Instagram to learn more.
INSTAGRAM: https://instagram.com/laurentilden
SHOW NOTES: https://makinggoodpodcast.com/48
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