7 Principles for an Oversubscribed Business (‘Oversubscribed’ by Daniel Priestley | Book Club | 302)

This month on Making Good Book Club, Charelle and I dig into Oversubscribed: How to Get People Lining Up to Do Business with You by Daniel Priestley. And in true Book Club fashion, we had a little surprise twist—we realized we were each working from different editions of the book! That led to some fun “wait, where is that in your copy?” moments, but also gave us even more to talk about.

We unpack the idea of becoming oversubscribed—a state where demand exceeds supply, and where you’re curating access to your work rather than chasing clients. From buzz-worthy launches and creating demand before opening the doors, to why scarcity isn’t just a marketing trick but a core business strategy, this conversation is packed with practical insights for small business owners. Whether you launch regularly or you’re brand new to the campaign mindset, there’s something here for you.

What’s included in this episode:

What it looks like to build anticipation and demand before your product or service is actually available
The concept of designing your business around capacity instead of chasing endless growth
The value of treating marketing as a campaign, not a constant hustle
The power of signals
And much more

Key takeaways:

• Anticipation sells. Build buzz before your offer is even live.

• Scarcity is strategy. Limited access creates more desire—and better boundaries.

• Micro-campaigns matter. Weekly or monthly bursts of energy can drive results.

• You don’t need to go big to be effective. Even a solo biz owner can run a campaign like a pro.

• Celebrate your clients. Their success stories are your best marketing.

Links and resources mentioned: