Pinterest 101: A Practical Step-by-Step Guide for Small Business Owners with Heather Farris

Written By Lauren Tilden

WARNING! This episode is ridiculously valuable. Get ready to take notes and walk away with your Pinterest strategy and plan in hand.

This episode digs into one of the most underrated platforms for small business marketing: Pinterest.

My guest is Heather Farris, a Pinterest marketing expert who’s been managing accounts and teaching Pinterest strategy for over eight years. She helps content creators, service providers, and product-based businesses drive real traffic and sales—and today she’s sharing her best tips with us.

This conversation is wildly tactical. Seriously, if you’ve been wondering how Pinterest works or whether it’s worth your time, you’ll walk away from this episode with a clear, doable game plan. We cover everything from how to set up your profile and boards to what kinds of content to pin, how often, and how long it takes to see results.

Whether you’re a total beginner or ready to give Pinterest another try, this episode is for you.

What’s Included in This Episode:

  • Why Pinterest is not just another social media platform

  • The first steps to take when setting up your Pinterest profile

  • How to develop a board strategy based on your business pillars

  • What kinds of content to pin—and how often

  • How long it really takes to see results (spoiler: it’s not instant!)

  • Using Pinterest video pins (including repurposing from Instagram)

  • What the Verified Merchant Program is and who it’s for

  • Whether Pinterest can support product launches or time-sensitive promos

  • A reality check about patience, consistency, and long-term traffic

Links and resources mentioned:

MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/298


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https://instagram.com/laurentilden


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https://makinggoodpodcast.com/100prompts

Lauren Tilden
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