How to Create a Personable Brand with Megan Dowd
I am so excited to bring you this episode with a RARE repeat guest! Megan Dowd is a Certified Equity-Centered Coach who specializes in branding. You may remember Megan from the very early days of this podcast, where we chatted about how storytelling can help build strong connections in your business. That is a great episode and if you’re curious about checking it out, it is linked in the shownotes.
Megan has since joined forces with graphic designer Nicole Yang and Copy, Content and Marketing specialist Latasha Doyle to form Rendezvous Creative, a full service design, branding and coaching agency offering a signature service that combines their talents and expertise. Noticing the predictable bottlenecks that arise as a result of having to communicate across studios and agencies, Megan, Nicole and Latasha have created a completely in-house solution where they can collaborate with each other, and their client.
My conversation with Megan was wide ranging and full of so many things to learn, from the joys of working with a team, to trusting your gut when it comes to your branding strategy. Megan is so much fun to talk to, and I hope you enjoy our conversation as much as I did.
In this episode, we discussed:
What a brand is
Rendezvous Creative’s 4 pillars of personable brands
How we know if our brand is "working"
How to put your values into your brand
How to stand out among "competitors"
Fresh and innovative branding techniques that set us apart
How to create a brand people will remember
And more
Links & resources mentioned:
Megan’s Must Reads:
Connect with Megan:
On insta @rendezvous.creative
Megan’s website: withmegandowd.com
Megan Dowd on Insta @withmegandowd
MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/230
CONNECT WITH ME ON INSTAGRAM:
https://instagram.com/laurentilden
GET 100 MARKETING PROMPTS (free!):
https://makinggoodpodcast.com/100prompts