How to Really Know Your Audience with Nadine Nethery — Making Good: Small Business Podcast

Dec 19

Dec 19 213: How to Really Know Your Audience with Nadine Nethery

I am thrilled to share my interview with today’s guest! She joined us as a guest expert in my membership program, Making Good Happen, and after her talk I knew I needed to have her on the podcast.

Nadine Nethery is an audience-driven copywriter and brand messaging strategist for female founders who want to intentionally attract, delight and retain their dream customers. I’ve danced around the topic of audience research on the podcast before, but up until now haven’t dived in. In my former life in the corporate sphere, my background is in market research, so I’ve been around the block when it comes to getting to know your customers.

Nadine, however, completely amazed me in this episode. Her smart, original strategies for gaining insights into an audience are so inspiring, and the ways she uses AI as a tool to that end are also super thoughtful.

I am so grateful to Nadine for all she shared. This conversation is an absolutel goldmine, and I cannot wait for you to give it a listen.

In this episode, we discussed:

Why we need to have more intentional conversations with our customers

Concrete strategies for audience research
How to use what you learn in audience research in your copy
Your "Purposeful Messaging Buckets" strategy
Where AI comes in. How we can use AI (or should we not?!) based on what we learn through audience research
Nadine’s favorite tips and resources for learning more about AI
And more

Links & resources mentioned:

Nadine’s Must Reads: