188: How to Build a High-Converting Website with Elissa Voris

Jul 25

Jul 25 188: How to Build a High-Converting Website with Elissa Voris

It might come as a surprise that we haven’t spent much time talking about website optimization on this show yet. Trust me, when I realized that was the case, I was just as shocked. After all your website, as today’s guest called it, is “your business's home on the internet.” So of COURSE, in addition to it reflecting your brand and personality, we want it optimized for your business’s goals.

Elissa Voris joined me on the show to break it all down for us. Elissa is the founder of Elissa Mae Creative, a branding and website design studio specializing in lifestyle and beauty brands. With her 20 years of experience in web design, product design, and more, Elissa knows not only what makes a website beautiful, but how to make it an efficient tool for your business.

I learned so much from my conversation with Elissa, and I know you will too.

In this episode, we discussed:

Why websites are so important

The role of goals + how they play into the way your website is set up
The 3 core functions of a high-converting website
Some simple + straightforward SEO tips
What is user experience, how to evaluate it, and how to make it better
Analytics! How to figure out your conversion rate, and the other website analytics to pay attention to
And more

Links & resources mentioned:

Pop Works Africa - Consultants defining decolonization, intersectionality, and anti-racism with iNGOs and philanthropic institutions.
Torchlight collective- An international, multidisciplinary consulting group supporting global health and human rights organizations
Maelove cruelty-free and vegan skin care

Elissa’s must-reads: