Diversify Your Income with Courses with Melissa Guller — Making Good: Small Business Podcast

Jul 11

Jul 11 185: Diversify Your Income with Courses with Melissa Guller

I am THRILLED to share this episode because today’s topic is a Making Good first!

Many listeners of the show may know that online education, along with this podcast and other resources, is a large part of how I educate small business owners about marketing. That’s why I was so excited for Melissa Guller to come on the show to explain how YOU (yes, you – even if you don’t think it’s right for YOUR BUSINESS) can diversify your income with online courses.

Melissa is the founder of Wit & Wire, where she helps creators build profitable online businesses so they can scale their income and impact online. She also hosts the Wit & Wire podcast and co-hosts the Everything is Teachable and Book Smart podcasts. Before becoming a solopreneur, Melissa was part of teams at course creation platforms like Teachable and General Assembly.

Melissa was so so generous with her extensive knowledge of course creation. This conversation is pure gold. If creating a course is something that has ever crossed your mind, or if this is a totally new concept, I know you’ll get a lot from this episode.

In this episode, we discussed:

What even is an online course?

Who is a good fit to consider diversifying their income through courses
How courses are relevant to product-based businesses
What it looks like to create & sell a new course
The keys to a successful launch and successful ongoing marketing after creating a course
What sets the most successful course creators apart
Mistakes to avoid
And more

Links & resources mentioned: