163: 10 Very Normal Things You Might Be Experiencing
In a game of chess, everyone has all the same information. If we look at the chessboard, both players know where all the pieces are – we have what economists would call “perfect information” – meaning everyone has the same, full knowledge of the market – or in this case, the game.
But, small business is NOT a game of chess. There is NOT perfect information.
Let’s talk about another game: POKER. In poker, we generally don’t know at least some of the cards of the other players. We only know for sure what our own cards are – and we decide what to present to the world… as do all of the other players. In poker, we have imperfect information.
Running a small business can be a lot like poker. We know the full story of only our own businesses… and we know what people decide to present to us about their businesses.
I love a lot of things about social media, and digital marketing in general – but this is one of the things that I don’t love.
The fact that we generally only ever hear half of the story. We have imperfect information. We’re playing poker.
Scrolling through your phone, seeing other businesses hit huge milestones and celebrate a new achievement and share about their sold out launches and on and on and on – it can be very easy to compare our own reality.
We look around and it seems like everything is going PERFECTLY for everyone else, while we’re STRUGGLING.
But this is an illusion. Remember – while we know 100% of our own reality, we are only seeing the surface of what other businesses are really experiencing.
So, that’s what today’s episode is about. Bringing to light some of the experiences that we may not all talk about, but that are extremely normal to experience as a small business owner.
My hope is that this episode helps you see that some of the things you're feeling and experiencing are so, so normal – and probably even also being experienced by some of those people whose marketing you’re seeing and that makes you feel like they have it perfectly all together. They don’t.
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