156: Marketing for Beginners (Let's Start from Scratch)
Want to take your business to the next level? Get on the list for Making Good Happen, my membership community for small business owners who want to do better marketing more consistently. Opens up in early January.
In this episode, we’re going back to basics! While marketing can feel scary, it doesn’t have to be overwhelming.
It is totally, 100000% possible to create a marketing strategy that works for you and delivers results for your business… without having a background in marketing.
In this episode, we discuss:
What marketing is and why it’s so important
The overall marketing landscape for small businesses
3 key questions to answer for your business
who is my product for (ideal customer avatar)?
what do I have to offer (value proposition)?
what sets me apart (unique selling point)?
How to start building your marketing strategy that helps you do 3 primary things:
reach new people
convert your audience into buyers
delight your buyers and make them happy, referring repeat customers
I referenced a bunch of other episodes in this one.
To go deeper, check out:
episode 4: Intro to. Marketing (Small Business Marketing 101)
episode 55: 3 Essential Questions to Answer for Better Marketing
On email marketing
🎙 More Making Good 🎙
Love Making Good? I would be SO SO grateful if you'd leave a rating and review on your favorite podcast app.
Let's hang on Instagram. Connect with me @laurentilden.
Want 100 Marketing Prompts (for free?) Download the PDF here.
