156: Marketing for Beginners (Let's Start from Scratch)

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In this episode, we’re going back to basics! While marketing can feel scary, it doesn’t have to be overwhelming.

It is totally, 100000% possible to create a marketing strategy that works for you and delivers results for your business… without having a background in marketing.

In this episode, we discuss:

• What marketing is and why it’s so important

• The overall marketing landscape for small businesses

• 3 key questions to answer for your business

  • who is my product for (ideal customer avatar)?

  • what do I have to offer (value proposition)?

  • what sets me apart (unique selling point)?

• How to start building your marketing strategy that helps you do 3 primary things:

  • reach new people

  • convert your audience into buyers

  • delight your buyers and make them happy, referring repeat customers

I referenced a bunch of other episodes in this one.

To go deeper, check out:

• episode 4: Intro to. Marketing (Small Business Marketing 101)

• episode 55: 3 Essential Questions to Answer for Better Marketing

• On email marketing

  • episode 15: How to Write Effective Emails (Email Marketing 101)

  • episode 59: How to Get Started with Email Marketing

  • episode 82: Email Marketing for e-Commerce with Kris Daria

  • episode 128: 10 Simple Ways to Supercharge Your Email Marketing

🎙 More Making Good 🎙

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