146: How to Pitch Your Business for PR Opportunities with Lucy Werner

Today, I have SUUUUCH a treat for you – and that is that I’m thrilled to welcome Lucy Werner, the author of Hype Yourself, onto the podcast. Lucy specializes in PR for small businesses and just like in her books, this episode with Lucy is full of gems of wisdom and advice for action takers like you. We covered a lot of ground, including: what PR is, how to find the right opportunities, how to find PR opps that increase sales, how to craft your PR pitch, and much more.

In this episode, we discussed:

• How can small and micro businesses decide which PR opportunities are the right ones to pursue?

• Which PR opportunities lend themselves to an increase in sales?

• What is the best way to craft a good PR pitch?

• What is the best approach to the relationship-building side of PR?

• And more...
  

Links & resources mentioned:

• Mean Mail sarcastic greeting cards

• Author Sam Conniff on Medium

• Be More Pirate by Sam Conniff
  

Connect with Lucy:

• Instagram/Facebook/Twitter: @lucywernerpr

• PR website: www.thewern.com

• PR resources and newsletter sign up: www.hypeyourself.com

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