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Hi.

Welcome to
Making Good, the podcast for small businesses who want to make a big impact.

I’m so glad you’re here!

147: Email Metrics, Content Pillars, New Year Content + More [Marketing Q&A]

147: Email Metrics, Content Pillars, New Year Content + More [Marketing Q&A]

In this episode, we’re tackling some of your listener questions, woohoo!

In today’s episode, we cover A LOT of ground.

Here are the questions I tackled in this episode:

  • Can you explain email metrics? What should I aim for?

  • What metrics should I focus on my e-commerce website?

  • What kinds of content should I be thinking about putting out early in 2023 when things are quieter sales wise?

  • How do you nail your content pillars?

  • What are your top 3 must-have marketing tools?

Links & resources mentioned:

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148: How to Make Better, Faster Decisions with Nell Wulfhart

148: How to Make Better, Faster Decisions with Nell Wulfhart

146: How to Pitch Your Business for PR Opportunities with Lucy Werner

146: How to Pitch Your Business for PR Opportunities with Lucy Werner