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Making Good, the podcast for small businesses who want to make a big impact.

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108: 4 Cornerstones of a Rock-Solid Marketing Mindset

108: 4 Cornerstones of a Rock-Solid Marketing Mindset

Your mindset creates your results.

… which this begs the question – how do we cultivate a strong mindset – a mindset that will create the results we want instead of holding us back?

I’ve come up with a list of the 4 most important components of a marketing mindset that help you create big results in your business, and I’m excited to share them with you.

The four cornerstones are:

  1. Intention

  2. Imperfectionism

  3. Courage

  4. Consistent Action

Questions for reflection:

  • Intention

    • What do I want my marketing to achieve?

    • Is this new platform or tool one that will help me reach and market to my specific ideal customer?

    • Is this a better use of my limited time and effort than other marketing activities?

  • Imperfectionism

    • What’s something you want to do but haven’t done because you’re afraid of doing it imperfectly?

    • Where are you holding back because it’s new to you?

    • What’s something you’re procrastinating on because you’re afraid you won’t be good at it?

  • Courage

    • What fears prevent you from showing up the way you want to show up?

    • What would happen if you let the fears be there and took action anyway?

  • Consistent Action

    • What actions do you know doing consistently would make a big impact on your business? 

    • What do you want to be doing consistently in your business but tend to fall off the wagon?

Resources mentioned:

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