100: Celebrating 100 Episodes of Making Good
Welcome back to Making Good, the podcast for small businesses who want to make a big impact.
I’m your host, Lauren Tilden, and this is episode 100.
100! What?! I can not believe that we are 100 episodes into Making Good.
Hosting this podcast has been one of the most rewarding (and also most personally challenging) experiences of my life. That may seem like an exaggeration, but it’s not. I have learned SO MUCH from showing up to hang out with you, week in and week out.
I’ve also met some of the most incredible people – from the incredible community of podcast listeners to the brilliant guests listeners of this podcast to the brilliant guests who have been on the show. I am so grateful to each and every one of you for your place in the Making Good world.
I just pulled up the podcast stats, and we have podcast listeners in 122 countries and over 4000 cities.
I’ve been thinking about what the best way to celebrate this milestone is, and I decided to go back to what’s at the heart of this podcast, and that is CONTENT.
I thought I’d take you on a tour of all 100 episodes so far, and give you the one-liner description of each one so you can go back and catch up on any episodes from the archives you’ve missed but that resonate with you.
All of the links will be in the show notes, or you can simply scroll through your podcast feed for the relevant episode number.
So, let’s get to it!
Episode 1: Welcome to Making Good! This is an introduction to the podcast and what you can expect from it. If you’re already listening to the podcast, I’d say you can skip this one. If you’re brand new – this is a great place to start.
Episode 2: 10 Ways Your Small Business Can Do Good - I believe there are INFINITE ways to use your business to make a positive impact, but this episode covers 10 big, powerful ways you can start thinking about now.
Episode 3: Fulfillment, Finding What Lights You Up and the Enneagram with Jenna Starkey - Jenna is a fulfillment coach helping people find what they’re meant to be doing in this world. In this episode we talk about why being fulfilled in your work is good for the world, how to find your gifts, the enneagram and more.
Episode 4: Intro to Marketing (Small Business Marketing 101) - New to marketing? Consider this your primer. In this episode, I provide an overview of the marketing landscape and how everything fits together. This episode includes a free PDF download as well.
Episode 5: How to Use Instagram to Grow Your Business (and Do Good!) with Chris Emmer - In this episode, Chris shares about how to grow your social media audience, what metrics to pay attention to, 4 different types of content to create, and more.
Episode 6: Podcast Blackout: A week after George Floyd was killed by the Minneapolis police, many podcasts participated in a Podcast Blackout, where instead of releasing a traditional episode, they acknowledge the lethal racism that has killed so many black people.
Episode 7: 7 Stumbling Blocks to Avoid As You Build Your Business - I’ve had my fair share of mindset road blocks, and in this episode, I share 7 things that can trip you up as you build your business. There’s also a free journaling prompts download that goes with this one.
Episode 8: Feeling Overwhelmed? Do THIS. - We all get overwhelmed sometimes. In this episode, I share my process for handling that overwhelm.
Episode 9: Representation (celebrating PRIDE) - I talk about my experience as a gay business owner and how important being inclusive in your business and marketing is.
Episode 10: Discipline + the Simple Path to Confidence with Nesha Frazier: Personal development powerhouse Nesha Frazier shares her tricks for confidence and self-mastery
Episode 11: 5 Things I’d Do Differently Next Time: Business is nothing if not a learning experience. In this episode I share 5 things I’d do differently fi I could start over.
Episode 12: DIY Design + Sharing Your Knowledge with Illiah Manger: Graphic designer and founder of C&V Creative, Illiah Manger is a champion for great design, sharing your expertise, building community, and more.
Episode 13: Authenticity as an Obligation (life in the age of social media): I defend my belief that we all have an obligation to be authentic on social media.
Episode 14: 14: How to Get Organized + Beat Overwhelm with Mariah Tomkinson - My friend Mariah Tomkinson, an operations expert, joins me for a conversation about knowing how to spend your time, the importance of systems, Mariah’s favorite productivity tools, and more.
Episode 15: How to Write Effective Emails (intro to email marketing) - Here I talk about my philosophy toward email marketing (hint: PROVIDE VALUE), how to get people on your email list, and making an email marketing plan.
Episode 16: Your Mindset & Your Results with Reina Pomeroy - Life and business coach Reina Pomeroy joins for a conversation about changing your mindset, combatting mindset issues the importance of knowing your WHY, and more
Episode 17: Marketing vs. Promotion, LinkedIn + Does Email Really Work? [Marketing Q&A] - In this episode, I answer listener questions on topics like LinkedIn, email marketing, promotion vs marketing, efficiency, etc.
Episode 18: Building Strong Connections Through Storytelling with Megan Dowd - Brand strategist Megan Dowd joins me for this conversation around why stories matter, the power of boring stories, how to make your business more financially accessible, and more.
Episode 19: 19: How to Finish 2020 Strong - This episode was released at the very start of Q4, and shares tips on how to finish a complicated year strong – even if nothing has gone as planned so far
Episode 20: Finding Your Life's Next Chapter - Life coach Nancy Shadlock joins for a conversation about finding your “next chapter” and your unique gifts, inclusiveness in business, and more.
Episode 21 - 9 Rules of Writing for Business -Here I share some of the tips and tricks I’ve picked up in my career as a marketer and small business owner that help me write honest and effective marketing.
Episode 22 - Where You Spend Your Money Matters with Laura Clise of Intentionalist - Intentionalist founder Laura Clise joins me for a conversation about intentional spending, how to encourage your customers to spend intentionally, shopping small, and more.
Episode 23 - Wholesale for Beginners (intro to wholesale for makers and artists) - Consider this episode your introduction to wholesale. We talk about everything from what you need to get started, who it’s a good fit for, systems and marketing.
Episode 24 - The Power of Affirmations with Jen Hatzung - Jen is the founder of Abundant Affirmations, and this conversation is all about the power of affirmations, how to incorporate them into your daily lifee, and more.
Episode 25 - How to Find your Small Business COmmunity - I believe SO strongly in the power of community. In this episode I share my tips for finding yours.
Episode 26 - Advocating for Yourself, Making Friends + How to Have Difficult Conversations with Alex Dickinson - My friend and negotiation expert Alex Dickinson joins for a conversation about the power of asking for more.
Episode 27 - Something Scarier Than the Fears Holding You Back - This is a halloween week episode that’s relevant all year round, all about what’s scarier than the fears that stop us.
Episode 28 - Mental Health, Self Care and Perfectionism with Amy Deland - AMy is the founder of Emerge Thriving, and in this episode we talk about mental health stigma, the power of sharing your experience, entrepreneurship and mental health, how businesses can support mental health causes and more.
Episode 29 -5 Things Your Website Needs - Consider this episode your checklist for optimizing your website.
Episode 30 - Thoughtful and Powerful Decision-Making with Natalie Wong - Natalie si the founder of Pep Soap, and in this conversation we explore her tagline: low waste, small batch, big heart.
Episode 31 - My Thoughts on Thanksgiving - Thanksgiving has a troubling history. In this episode I share my thoughts on the holiday and how we can support the people who were here first.
Episode 32 - Inclusiveness, Identity and the Power of Small Business with Nikki Innocent - Women’s leadership coach and diversity equity and inclusion strategist Nikki Innocent joins me to discuss inclusiveness and changing the future of leadership.
Episode 33 - Marketing Ideas for Better Holiday Sales - This episode is a great one to listen to as you plan your end of year promotions to end the year on a high note.
Episode 34 - Get More Results on Instagram in Less Time with Chris Emmer - Social media pro Chris Emmer returns to the podcast with an episode that answers that so important question: how can we increase our results on social media… in less time?
Episode 35 - How to Identify Your Values - This episode covers why values matter, and how to get clear on yours.
Episode 36 - Building a Business Around Being Yourself with Micah Larsen - In this episode, marketing guide Micah larsen joins for a conversation around putting yourself into your marketing.
Episode 37 - Who Are You to Do That? Getting Friendly with Impostor Syndrome - In this episode, I share about my own experiences with impostor syndrome over the years, some of the research on impostor syndrome, and my best tips for facing it head-on.
Episode 38 - How to Do A Year in Review - It’s important to reflect on what happened and what we learned in the year we’ve just finished. But if you’re looking to do a year in review, I’d recommend actually listening to episode 95 which is a slightly updated process.
Episode 39 - Create a Rock Solid Plan for 2021 with Mariah Tomkinson - Brilliant operations expert Mariah joins for a conversation around planning for the year to come.
Episode 40: 6 Principles for Doing Good With Your Small Business - In this episode, I reflect on what I’ve learned about doing good through small business in the first 40 episodes of this podcast.
Episode 41 - What Do You Really Want? Getting Unstuck with Keltie Maguire - Clarity coach Keltie Maguire shared her powerful take on why getting clear is important, how to find clarity, what to do when something feels off, and more.
Episode 42 - A Guided New Year's Visualization with Jenna Starkey - Life and business coach Jenna returns to the podcast, this time sharing a guided visualization to help you visualize the year to come.
Episode 43 - Behind the Scenes: What I Learned in 2020 + Plans for 2021: This episode takes you behind the scenes of my business, how things went in 2020, and my vision for 2021.
Episode - 44: How to Actually Finish What You Start with Wendy O’Beirne - If you have a track record of starting things and not finishing them… this episode is for you. Wendy is a completion coach who helps us actually do what we want to do.
Episode 45: The One Thing You NEED to Get Stuff Done (+ 8 other tips) - In this episode, I share some of my best tips for how to set yourself up for success when t comes to getting things done.
Episode 46: Parenting and Running a Small Business with Jess Gupta - Jess is the founder and CEO of Taavi, a support network for pregnant people and parents. In this episode, we talk about how to balance being both a small business owner and a parent.
Episode 47: The Magic of a Call to Action (How to Do CTAs Right) - The Call to Action is one of the most important and powerful tools in marketing – this episode is all about how to use CTAs right.
Episode 48: What Your Small Businesses Can Do About Inclusion + Belonging with Cachet Prescott - In this episode, virtual inclusion strategist Cachet Prescott shares what even the smallest of businesses can do to focus on diversity, equity, inclusion and belonging.
Episode 49: The 2 Most Important Ingredients of Success (Whatever That Means to You) - This is a pretty bold claim, but i stand by my 2-ingredient recipe for success that I share in this episode.
Episode How to Get More Results from Your Marketing (in Less Time) with Michele Caruana - In this episode, I’m joiend by marketing expert Michele for a conversation about how we can get more out of our marketing… and spend less time.
Episode 50 - Top Recommended Books for Biz Building (by past guests!) - in this episode I round up ALL of the books recommended by podcast guests to that point. This is a seriously good readling list!
Episode 52: How to Build Your Business Around Your Customer with Nataley Shepherd - Handmade brand consultant Nataley Shepherd joins to discuss the value of really getting to know your ideal customer.
Episode 53: What to Say in Your Marketing - If you ever feel stuck when it comes to creating your content and knowing what to say, this episode is for you.
Episode 54: How this Jewelry Designer Went from $300/mo to $25k/mo Using TikTok with Miranda Hamlin - Jewelry designer (and my friend!) Miranda shares her journey growing her business very rapidly thanks to TikTok.
Episode 55: 3 Essential Questions to Answer for Better Marketing - In this episode, we discuss the three essential questions to answer in order to level up your marketing:
Episode 56: Community, Mindset and Consistency with Terrah LP - Social media strategist Terrah covers topics like community, mindset, sharing the highs and lows, collaboration, and more.
Episode 57: The Golden Rule in Small Business - In this episode, I share my belief that one of the keys to doing good business is the Golden Rule, and share 5 areas of business it applies.
Episode 58: How to Give Through Your Small Business with Kris Putnam-Walkerly - Giving Expert Kris joins for a conversation about the role of intention in giving, why “How you give” is just as important as “what” you give, how to choose a cause, and more.
Episode 59: How to Get Started with Email Marketing - Email marketing is the superhero of your marketing plan… seriously. In this episode I walk you through getting started.
Episode 60: Business Finances, Profit First, and Worthiness with Aimee LaLiberte - Profitability advisor Aimee LaLiberte joins for a conversation about Profit First, money and worthiness.
Episode 61: I'm a MOM! How I'm Approaching My Business 3 Weeks into Parenthood - In this personal episode, I talk about becoming a mom and what my business looked like 3 weeks in.
Episode 62: The Magic of Pinterest for Small Business with Renee Dick - Pinterest pro Renee shares how pinterest is one of the most under-utilized small business opportunities – and how you can get started.
Episode 63 - How to Stick With It - One year into Making Good, I share how this podcast has helped me turn into a consistent person.
Episode 64: How to Reduce Waste + Be Kinder to the Earth with Moji Igun - Zero waste consultant Moji Igun (Moji Egun) joins for a conversation about reducing your environmental impact through less waste.
Episode 65: The Exact Tools I Use to Keep My Business Running Smoothly - This episode is a run down of all the tools that help keep things in motion over here across my various businesses.
Episode 66: Mindful Marketing with Amie Finlayson - Business strategist Amie joins to discuss mindful marketing, what types of marketing practices could be seen as unethical, how to make a mindful marketing plan, and more.
Episode 67: A Few Things I Think You Need to Hear (Hint: It's About Your Mindset) - I’m a big believer in the power of mindset. in this episode, I’m sharing 9 things that I believe will help any small business keep a strong mindset.
Episode 68: Building a Magnetic Brand (+ Getting Scrappy) with Natalie Swan - Marketer Natalie Swan talks about how to do marketing for your business that attracts your ideal customer.
Episode 69: Added Value: The Foundation of My Marketing Strategy - In this episode, we go back to basics and talk about the philosophy that is at the heart of my marketing: Adding Value.
Episode 70: 3 Simple Steps to Managing Your Business Finances (+ Doing More Good) with Stephanie Skryzowski - Stephanies is a financial consultant, and in in this episode we covered the 3 simple steps to managing business finances, why so many small business owners shy away from the money side of business, how to create a roadmap for profit and more.
Episode 71: How to Do Good Through Your Small Biz (REPLAY!) - This is a replay of one of the most important episodes of Making Good, episode 2. In it, we talk about 10 ways to use your business to make a positive impact.
Episode 72: How to Use Instagram (Mindfully) to Grow Your Biz in Less Time with Chris Emmer - This is another replay (of episode 34), and is all about using Instagram mindfully.
Episode 73: Marketing With Heart: 15 Prompts for Heart-Centered Content - In this episode I share 15 prompts to answer that will help you create heart-centered marketing content that your audience will connect with.
Episode 74: Elevating Your Voice (+ Breaking Rules) with Kami Guildner - Business coach Kami joins me for a conversation around getting your message and story out there.
Episode 75: The 5 Stages of the Customer Journey - In this episode, I break down the 5 stages of the customer journey: awareness, consideration, purchase, delight, and loyalty. This episode also comes with a free downloadable PDF.
Episode 76: Efficient Content Creation with Katie Guenther - Email marketing strategist Katiie Guenther joins me for a conversation about repurposing existing content to make it go further for us.
Episode 77: Getting More Engagement, Sharing Product Photos, + Discounts [Marketing Q&A] - In this episode I answer listener questions, on topics like engagement ons social media, product photos, discount codes, and more.
Episode 78: How to Approach Content Creation with Taryn Rachelle - In this episode, social media strategist Taryn takes us behind the scenes of her content creation process and strategy.
Episode 79: One Simple Exercise to Help You Write Better Marketing Content (+ Bonus Tips) - Here i share one of my favorite marketing exercises to help you write better content.
Episode 80: Launching 101 (+ Why Launching Is For YOU) with Shannon Vonderach - Launching is for everyone, and in this episode I’m joined by my friend Shannon (email strategist and photographer) for a conversation about the power of launching.
Episode 81: 8 Places to Meet Small Biz Friends - Community makes all the difference when it comes to your small business experience. In this episode I share 8 places I’ve found my community in the small biz world.
Episode 82: Email Marketing for e-Commerce + Planning for Q4 with Kris Daria - In this episode I’m joined by e-Commerce email marketing pro, Kris, for a conversation around email automation and the specific automations you should have set up in your business, creating an email marketing plan, and more.
Episode 83 - How to find your calling - In this episode I share what I mean by finding your calling, why it’s important to find it, and how to actually find it.
Episode 84: The Power of Local with Sarah Frost - My guest is my friend Sarah Frost, a maker-turned-founder of Making Local, a directory resource dedicated to making shopping small and local easier for consumers. In this episode we cover how to make small and local more accessible to your customers, why we should all prioritize shopping local, and HOW to actually shop local… and more.
Episode 85: How I'm Approaching End-of-Year Marketing Planning - This episode was released in late October, and provides an inside peek into my approach for my end of year marketing.
Episode 86: Influencer Marketing for Small Businesses with Charmaine Charmant - Fashion influencer Charmaine shares all of her expertise and experience in influencer marketing, including how small businesses can work with influencers in their marketing.
Episode 87: Introducing Making Good Book Club (+ Meet My Co-Host, Charelle Griffith) - In this episode I introduce my co-host for Making Good Book Club, Charelle Griffiith! Charelle is a marketing strategist and book lover, and she shares her tips on making sure that we don’t just read good books, but actually implement what we learn.
Episode 88: How to Face Your Inner Critic, Creative Blocks + Impostor Syndrome with Cynthia Hauk - Cynthia is a creative coach, and in this episode we discuss the inner critic and how to face it, the concept of incremental improvement, how to tackle creative blocks in business, and more.
Episode 89: 15 Holiday + End-of-Year Content Ideas - In this episode I share 15 prompts for your end of year marketing.
Episode 90: The Power of the Small, Every Day Action with Masami Sato - Masami is the founder of B1G1, a social enterprise and B Corp, and in this conversation we discussed the power of the small everyday action, 3 critical components of business giving, how to overcome procrastination when it comes to making an impact, and more.
Episode 91: How to Increase Your End-of-Year Sales - In this December episode, I give some tips for ramping up your end-of-year sales to end on a high.
Episode 92: Apply ‘Mindset’ by Carol Dweck to Your Business (Making Good Book Club #1) - In this first ever Book Club episode, Charelle and I discuss Mindset by Carol Dweck and how we can all apply it to our businesses.
Episode 93: My Wish for You in 2022 (+ What Might Be Holding You Back) - Spoiler alert - my 2022 wish for you is to take action every day. In this episode I share why, and some of the things that MIGHt be holding you back.
Episode 94: Thriving Financially + A Book That Makes a Difference with Susanne Mariga - Accountant and author of Profit First for Minority Business Enterprsies, Susanne Mariga shares all about profit first, money mistakes that small business owners make, and what thriving small businesses have in common.
Episode 95: How to Do a Year in Review (2.0!) - In this episode I share my new and improved process for doing a year in review that helps you celebrate your wins from the past year, and learn from what could have gone better.
Episode 96: How to Take Your Own Photos of Your Products with Hallie MacPherson - This episode on product photography was a common listener request, and I am thrilled to have my friend, photographer Hallie to share some of her magic and secrets behind taking great product photos.
Episode 97: Let's Make a Plan for 2022 - In episode 95 we talked about doing a year in review. Now let’s talk about planning for the year to come. In this episode I share my process for creating a plan for a great year.
Episode 98: 5 Marketing Shortcuts for 2022 - In this episode, I share 5 shortcuts for doing great marketing in 2022.
Episode 99: Instagram Stories, Social Media Strategy + Consistency with Emma Tessler - Social media strategist Emma Tessler shares her process for creating social media strategies, how to use IG stories for sales,, 3 different purposes of social media content, and more.
Episode 100 – that’s today’s round up of all of the goodness of Making Good so far!
So. There you have it. 100 episodes of Making Good. I hope this round-up has pointed you in the direction of one or two episodes from the catalog that you want to make sure to catch.
If you’d like to celebrate 100 episodes with me, I’d love for you to send me a direct message on Instagram and let me know one way, large or small, that this podcast has made an impact on you.It would totally make my day – I’m at @laurentilden on Instagram.
You can find the show notes from today’s episode at makinggoodpodcast.com/100.
I can’t say it enough - THANK YOU for listening to Making Good. I value every minute that you’ve spent listening to this podcast – truly.
Thank you for being here, and for focusing on making a difference with your small business!
Talk to you next time.