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Making Good, the podcast for small businesses who want to make a big impact.

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89: 15 Holiday + End-of-Year Content Ideas

89: 15 Holiday + End-of-Year Content Ideas

Want to take your business to the next level? Learn allll about Making Good Happen -- the monthly membership program designed to help you build a smart, strategic marketing plan — and ACTUALLY take the actions needed to implement it.

This episode comes out the Tuesday before Thanksgiving…. which means it’s the Tuesday before Black Friday, Small Business Saturday, and Cyber Monday.

Most product-based small businesses see their highest sales numbers in the latter part of November and December.

For a lot of people, when thing start to get super busy, they find themselves with less time for marketing and creating content.

But the marketing and creating content is important! The more effectively we market, the higher our sales numbers will be.

So, to make this piece easier on you, today, I’m sharing 15 marketing content ideas that you can use to drive sales and build community over the busy holiday season.

I share tons of examples and detail in the episode, but here are the top line descriptions of each idea:

  1. Behind the Scenes: How your products are made

  2. Behind the Scenes: Package an order with me

  3. Education: Tips for using your product/product category

  4. Personal: The story of how your business started

  5. Personal: What impact you want your business to make on the world

  6. Your Products / Social Proof: A round-up of your bestsellers

  7. Social Proof: Customer testimonials

  8. Social Proof: User Generated Content

  9. Adding Value: A gift guide

  10. Behind the Scenes: Your mess

  11. Behind the Scenes: A day in the life

  12. Personal / Your Products: The story of a product

  13. Adding Value: What your ideal customer needs to hear right now

  14. Community: Supporting other small businesses

  15. Personal: Reflection on this year and what’s next

Want to learn more about my new program, Making Good Happen? Pop your details in here and I’ll send you more info!

VIEW EPISODE TRANSCRIPT

SHOW NOTES: https://www.makinggoodpodcast.com/episodes/89

INSTAGRAM: https://instagram.com/laurentilden

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