04: Intro to Marketing (Small Business Marketing 101)
FREE DOWNLOAD: If you’d like to download a marketing mindmap with summaries of the different components we discuss, click here (preview in the image above).
On this episode of Making Good, we tackle a big topic: Small Business Marketing. Future episodes will go into depth on some of the different categories, but this episode provides an overview of what the marketing landscape looks like.
The different components we discuss are:
Marketing Intelligence
Customer Experience
Branding & Design
Social Media
Email Marketing
Website + Search
Content Marketing
Word of Mouth + Referrals
Paid Marketing
Publicity + Visibility
Offline Marketing
If you’re just starting to think about marketing, my suggestion is that you focus on:
REALLY getting to know your ideal customer
Starting and nurturing an email list
To download the chart and summary of this marketing landscape, click here.
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