The Anti-Overwhelm Guide to Marketing
You know that tight, panicky feeling when you're thinking about all the marketing things you “should” be doing? That’s marketing overwhelm—and you’re not alone in feeling it. In this solo episode, I’m walking you through a gentle but strategic way to move past the chaos and into clarity. I share a step-by-step system for building a sustainable, doable marketing plan that doesn’t ask you to do everything, just the right things.
From managing perfectionism to using tools like the Eisenhower Matrix and batching content, this episode is full of real-life tactics I use when I'm feeling overwhelmed—and the exact approach I recommend for creating a plan that fits into your actual life. Marketing doesn't have to be exhausting. Let's make it feel good again.
What I covered in this episode:
✅ What marketing overwhelm looks (and feels) like—and why it happens
✅ Four common causes of overwhelm and how to address each one
✅ My personal system for managing overwhelm
✅ How to build a calm, clear, and strategic marketing plan based on your real bandwidth
✅ Why “doing everything” is not the goal—and what to do instead
✅ And more…
Key takeaways:
✅ You don’t need to be everywhere—just choose a few things you can actually commit to and do them well.
✅ Marketing has 3 jobs: reach new people, build relationships, and make the sale. Your plan should address all three.
✅ Systems and support matter. Tools, templates, and accountability can make a huge difference.
Links and resources mentioned:
The Launchpad Course – My step-by-step guide to building your marketing plan
The Primary Content Method – Free resource on repurposing content
Making Good Happen – My membership for marketing training, accountability, coworking, and support
Connect with me on Instagram: @laurentilden