Your 2025 Visibility Plan with Publicist Christina Lenkowski

"A visibility KPI, like one new audience appearance a week, can create incredible momentum for your business."

In this episode, I sit down with Christina Lenkowski, a podcast publicity expert who helps entrepreneurs grow their businesses through podcast guesting. With more than 15 years of PR experience and a proven track record of securing 900+ podcast appearances for her clients, Christina is a master of earned media strategies.

We discuss why podcast guesting builds trust like no other marketing strategy, how to map out a 2025 visibility plan, and her formula for crafting the perfect pitch. Whether you’re a product-based business owner, introvert, or seasoned entrepreneur, Christina shares actionable advice to help you get in front of your dream audience and create real momentum in your business.

I loved this conversation with Christina and all of her insights on using podcast guesting as a powerful visibility tool. Here are a few key takeaways:

1. Not all visibility is created equal—earned media like podcasts builds trust faster than ads or social media.

2. Set a visibility KPI for 2025—even just one new audience appearance per week can create real momentum.

3. Pitch with service in mind—focus on offering value to the audience, not just promoting yourself or your business.

Christina shared some amazing resources to help you get started:

• Take her free Podcast Publicity Quiz to figure out your best next steps.

• Check out her private podcast at publicitypodcast.com for behind-the-scenes insights into her approach.

Business Christina admires: PopFlex

Book recommendation: We Should All Be Millionaires by Rachel Rodgers

Connect with Christina:

• Website

• Instagram

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