How to Create Branding You LOVE with Hollie Arnett — Making Good: Small Business Podcast

May 21

May 21 How to Create Branding You LOVE with Hollie Arnett

I’m just gonna come out and say it: Today’s episode is A TREAT. My guest today and I have been mutually following each other for a while and HOLY MOLY am I glad that we finally got to connect. She is as fun to talk to as she is knowledgeable about business and branding.

AND FUN FACT! I’m guest hosting over on her podcast, the exact day that this episode came out! So head over to the Brand Your Passion podcast (in the show notes) to listen to that one.

Hollie Arnett is a graphic designer turned brand strategist. Her mission is to help creatives build their brands, grow their audiences, and share their work with the world so that they can see their vision come true.

Hollie and I are kindred spirits in a few ways, but the most obvious was right smack on her website’s bio. She says, “more creativity, colour, and joy in the world? Yes please.” For those of you who have been around for a while, you know I relate to this on so many different levels. And in fact, Hollie’s relatability is one of the things I like so much about her. She explains branding in an accessible way without the annoying jargon and buzzwords. She is also passionate about what she does, and throughout our conversation offered a goldmine of actionable tips and takeaways.

Whatever stage your branding is in, I know you will find some nugget of wisdom to take away from this interview and keep in your back pocket. Or better yet, put into play right away!

In this episode, we discussed:

The 4 stages of branding

Which of the 4 stages come most naturally to people, and what of the 4 stages people struggle with most
Where beginners should start in branding, and what should we try to nail from the start
How to make your brand stand out, and what brands that stand out have in common
Branding trends Hollie is noticing
Hollie’s favorite practical tips and advice
And more

Links & resources mentioned: