218: The Ultimate Win-Win? Partnerships + Collaborations with Erika Rodriguez
I am so thrilled to share this episode with you today, because the topic is a first for Making Good!
As a small business owner, one of the things that I’ve had the most fun with is when I get to work with other small business owners… This is something i’ve done through my stationery business, Good Sheila, my retail shop, Station 7, and even this podcast.
Turns out that working with other small business owners can be a form of marketing – something called Partnership Marketing! Partnership marketing is when two businesses create a campaign or promotion that benefits both parties. It can take all kinds of forms, everything from a giveaway to a joint product or offer and everything in between.
Well, I was so excited to have today’s guest on the show because she is a partnership marketing expert. Erika Rodriguez works with mission-driven companies, social impact organizations, and ecopreneurs to create impactful content strategies and partnerships. Through her small business, Nadi Marketing, Erika helps grow conscious businesses through intentional marketing and the power of partnerships so that their visions for positive change continue to be sustainable.
Aside from her areas of focus being so up my alley, I loved Erika’s straightforward and actionable tips for anyone new to partnership marketing. She was so full of creative ideas and examples, and I’m so grateful for how generous she was with her knowledge. I cannot wait for you to hear our conversation.
In this episode, we discussed:
What partnership marketing is and why is it something small business owners should consider
Easy ways to dip your toes into partnership marketing
How to pick the right partners
“Beginner-friendly” partnership formats
Examples of creative partnerships that really paid off
And more
Links & resources mentioned:
Erika’s Must Reads:
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear
Superfans: The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business by Pat Flynn
Connect with Erika:
Instagram: @nadi_marketing
Website: nadimarketing.com
MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/218
CONNECT WITH ME ON INSTAGRAM:
https://instagram.com/laurentilden
GET 100 MARKETING PROMPTS (free!):
https://makinggoodpodcast.com/100prompts
