198: Sleaze-free Selling with Megan Smyth
If you’re like most listeners of this podcast, you first started your business not because you’re an experienced business person… but because you have something you love to do, or you care about, and you decided to make it your full-time gig.
And then, you find yourself in the situation we all find ourselves in as small business owners, which is that we have to sell our thing. Our product, our service, our offer. Whatever it is, it’s only a business if we’re selling it… and for most businesses, selling is an active process. We can’t just wait for sales to come in – we need to set our sales and marketing processes up so that those sales actually happen.
This is for many of us quite uncomfortable. But it doesn’t have to be, and that’s where today’s episode comes in. We’re talking all about selling – and specifically – sleaze-free selling. Selling in a way that feels good and aligned.
And I have a guest today! Her name is Megan Smyth. Megan is a sales copywriter and consultant for mission-driven entrepreneurs. Through her in-depth research process, personality-filled copy, and pull-no-punches consulting, she helps purpose-driven founders drive revenue and make a positive impact–without unethical business practices or sleazy sales tactics.
In this episode, we discussed:
What “sleaze-free” selling is
How small business owners’ fear of selling holds them back
What it means to lead with empathy
How to get to know your ideal customer better
Why we shouldn’t worry about being “too much”
How to attract values-aligned customers
And more
Links & resources mentioned:
Cursor & Ink brand strategy
Megan’s free Conversion Cheat-Sheet
Megan’s Must Reads:
I Didn't Do the Thing Today: Letting Go of Productivity Guilt by Madeline Dore
Connect with Megan:
Website: megansmyth.com
Instagram: @copybymeg
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