173: Values and Brand Messaging with Ashlee Sang

Get ready for another Making Good first!

Today’s episode is all about brand messaging: the what, why, and how… and how to actually apply it to your business. This is the first time we’re diving into this subject on the podcast, and we couldn’t imagine a better guide than Ashlee Sang.

Ashlee is a business strategist who equips conscious and caring business owners with brand messaging strategies to grow their impact and revenue in alignment with their values. We learned SO MUCH from Ashlee, and we know you’re going to as well.

In this episode, we discussed:

• What is brand messaging?

• What goes into brand messaging strategy

• How do our business and personal values intersect with our messaging

• How we apply brand values to our business

• And more.

Links & resources mentioned:
One Percent for the Planet
Ashlee’s free Stand Up to Stand Out kit!

Small businesses Ashlee recommends:
Athr Beauty

Ashlee’s Must-Reads:
Lean Impact: How to Innovate for Radically Greater Social Good by Ann Mei Chang
This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin

Connect with Ashlee:
Website: ashleesang.com

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