89: 15 Holiday + End-of-Year Content Ideas
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This episode comes out the Tuesday before Thanksgiving…. which means it’s the Tuesday before Black Friday, Small Business Saturday, and Cyber Monday.
Most product-based small businesses see their highest sales numbers in the latter part of November and December.
For a lot of people, when thing start to get super busy, they find themselves with less time for marketing and creating content.
But the marketing and creating content is important! The more effectively we market, the higher our sales numbers will be.
So, to make this piece easier on you, today, I’m sharing 15 marketing content ideas that you can use to drive sales and build community over the busy holiday season.
I share tons of examples and detail in the episode, but here are the top line descriptions of each idea:
Behind the Scenes: How your products are made
Behind the Scenes: Package an order with me
Education: Tips for using your product/product category
Personal: The story of how your business started
Personal: What impact you want your business to make on the world
Your Products / Social Proof: A round-up of your bestsellers
Social Proof: Customer testimonials
Social Proof: User Generated Content
Adding Value: A gift guide
Behind the Scenes: Your mess
Behind the Scenes: A day in the life
Personal / Your Products: The story of a product
Adding Value: What your ideal customer needs to hear right now
Community: Supporting other small businesses
Personal: Reflection on this year and what’s next
Want to learn more about my new program, Making Good Happen? Pop your details in here and I’ll send you more info!
SHOW NOTES: https://www.makinggoodpodcast.com/episodes/89
INSTAGRAM: https://instagram.com/laurentilden
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