36: Building a Business Around Being Yourself with Micah Larsen
Why should we put ourselves and our lived experiences into our marketing?
What can our analytics tell us about the stories we should tell?
How do we find the stories that will truly resonate with our audience?
Friends, I am so so SO SO SOOOO excited for you to listen to this episode.
As I said in the beginning of our conversation, this topic of being yourself in your business is one that is such a perfect marriage of two of my favorite things: being able to be yourself, and marketing.
If you don’t know her already, meet Micah. Micah is a social scientist by training and now teaches women makers and business owners what to say in their marketing to make sales without feeling like they're selling.
The nerd in me loves the academic, evidence-based component to her work, the marketer in me loves her focus on paying attention to your audience, and the human in me loves her mission of helping women.
This episode is so, so valuable for anyone who is interested in putting more YOU in your business in the year to come.
In this episode, we talk about:
Micah’s background and what brought her to do the work she does now
Why it’s powerful to put yourself and your lived experiences into your marketing
Why it’s important to look at our analytics to understand what our audience wants
How you can use storytelling in your business (and she shared a specific exercise for identifying the stories that will resonate most)
The concept of concreteness and why getting specific in your messaging is vital
How to go from no customers to engaged audience
The triple bottom line
And more
Links and resources mentioned:
Business Micah admires: Youer (formerly Kind Apparel)
Book Micah recommends: My Life on the Road by Gloria Steinem, and Braiding Sweetgrass by Robin Wall Kimmerer
Connect with Micah
Instagram: @micahlarsen_
Micah’s program How to Hustle
INSTAGRAM: https://www.instagram.com/makinggoodpodcast/
SHOWNOTES: https://www.makinggoodpodcast.com/36
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