168: How to Make Your Brand Stand Out with Zuza Hicks
This episode is SUCH a fun one. Today, we are talking about all things BRANDING, and how we can use our brands to really stand out.
My guest today is the oh-so-talented brand designer Zuza Hicks of Nicely Made Studio. Not only is Zuza an incredible designer, she’s also a member of Making Good Happen! I am so thrilled that I got to have her on the show.
In this episode, we discussed:
Design basics: what brand identity and strategic design are
How to know if your branding is working
How do we make our brands stand out
What it looks like to work with a designer
What a quietly rebellious brand looks like
And much more
Links & resources mentioned:
To read
The Confidence Gap: A Guide to Overcoming Fear and Self-Doubt by Russ Harris & Steven Hayes
Anything by Marty Neumeier including The Brand Gap, The Brand Flip, and Zag.
The Go-Giver: A Little Story about a Powerful Business Idea by Bob Burg & John David Mann
Rich as F*ck: More Money Than You Know What to Do With by Amanda Frances
Small businesses Zuza recommends:
Making Good Happen (omg 💛💛💛)
Connect with Zuza:
Website: www.nicelymade.studio
Instagram: @nicelymadestudio
🎙 More Making Good 🎙
Love Making Good? I would be SO SO grateful if you'd leave a rating and review on your favorite podcast app.
Let's hang on Instagram. Connect with me @laurentilden.
Want 100 Marketing Prompts (for free?) Download the PDF here.
