164: Copywriting with Intention (+ Personality!) with Zafira Rajan
If you’ve ever felt like you don’t know what to share with your audience, or like your stories aren’t exciting enough to share… today’s episode is for you.
My guest for today’s show is Zafira Rajan. Zafira is a strategic launch copywriter and brand strategist committed to helping coaches and course creators build, grow and scale a meaningful digital empire — by wielding the power of their personality to tell stories only they know how.
In this episode, we discussed:
What is copywriting – an dhow intention plays in
The role of everyday stories in your content
How to unblock your voice
Zafira’s concept of 5 personality pillars
And much more
Zafira has a really powerful way of making copywriting super accessible to all of us, regardless of your experience with marketing, and I know you’re going to get so much from this conversation.
Links & resources mentioned:
Follow: Anita Cheung @hi.neets
Read: Crying in H Mart by Michelle Zauner
Read: The Book of Form and Emptiness by Ruth Ozeki
Connect with Zafira:
Website: www.zafirarajan.com
Instagram: @zafira.rajan
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