147: Email Metrics, Content Pillars, New Year Content + More [Marketing Q&A]

In this episode, we’re tackling some of your listener questions, woohoo!

In today’s episode, we cover A LOT of ground.

Here are the questions I tackled in this episode:

• Can you explain email metrics? What should I aim for?

• What metrics should I focus on my e-commerce website?

• What kinds of content should I be thinking about putting out early in 2023 when things are quieter sales wise?

• How do you nail your content pillars?

• What are your top 3 must-have marketing tools?

Links & resources mentioned:

• Email marketing benchmark stats

• Episode 96 with Hallie MacPherson

• Content creation guide

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