122: Building a StoryBrand by Donald Miller (Making Good Book Club #7)

We’re back with the 7th edition of Making Good Book Club!

My book club co-host, Charelle Griffith, and I talk all about Building a StoryBrand: Clarify Your Message so Customers Will Listen by Donald Miller. This book is all about story, the universal elements of powerful stories, how to simplify your message, and much more. This book will help all of us change how we talk about our businesses, ourselves, and what we have to offer. We loved how applicable, (or DIY-friendly as Charelle says), this book is, and we can’t wait to implement it.

In this episode, we talk about:

• The power of story and why it’s so useful as marketers

• The universal elements of powerful stories

• The power of simplicity

• Who the true hero of your brand’s story is

• How to apply all of this to small business

• Some immediate next steps

• And more

From the episode:

• 4 Simple Ways to Make Your Marketing More Persuasive, interview with Ryan Deiss

• THIS BOOK: Building a Storybrand: Clarify Your Message so Customers Will Listen by Donald Miller

• ​​NEXT MONTH: We Should All Be Millionaires: A Woman’s Guide to Earning More, Building Wealth, and Gaining Economic Power by Rachel Rodgers

Connect with us on Instagram

• Charelle - @charellegriffith

• Lauren - @laurentilden

More Making Good Book Club:

• Making Good Book Club #1: Mindset by Carol Dweck

• Making Good Book Club #2: Atomic Habits by James Clear

• Making Good Book Club #3: Superfans by Pat Flynn

• Making Good Book Club #4: Profit First by Mike Michalowicz

• Making Good Book Club #5: Hype Yourself by Lucy Werner

• Making Good Book Club #6: Burnout by Amelia Nagoski and Emily Nagoski

• Get to know Charelle in episode 87

• Sign up for Book Club updates

🎙More Making Good🎙

• Love Making Good? I would be SO SO grateful if you'd leave a rating and review on your favorite podcast app.

• Let's hang on Instagram. Connect with me @laurentilden.

• Want 100 Marketing Prompts (for free?) Download the PDF here.

Note: We’ve shared affiliate links for the books — using these links helps support Making Good!