111: How to Get Started with Facebook Ads with Michelle Fernandez
Today’s episode is with Facebook and Instagram ads strategist Michelle Fernandez. Michelle’s agency runs Facebook ads for everyone from local small businesses to multiple 7-figure business owners.
Michelle loves the strategizing process that takes place PRIOR to running ads and specializes in helping her clients get crystal clear on their brand identity, messaging, and funnel strategy - so they get the maximum ROI from their ad spend. I’m thrilled to have her on the show today to share some of her Facebook wisdom.
In this episode, we discussed:
Why small businesses might want to consider Facebook and Instaragm ads
What types of campaigns to run/
Where to start with Facebook advertising
What is re-targeting
How to test things out
Precision targeting
How to see the ads OTHER PEOPLE are running
What makes a good ad, and much much more.
This episode is SUPER tactical, and I can’t wait for you to hear it.
Links & resources mentioned:
Small business Michelle admires: Kendra Scott
Book Michelle recommends: The One Thing
Connect with Michelle:
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